The Department of Education and Early Development (DEED), Division of Innovation and Education Excellence (IEE), is soliciting proposals for an agency who will be responsible for conducting market analysis, developing creative strategies, and implementing a multi-channel advertising approach to attract highly qualified educators. Deliverables include engaging promotional materials, targeted content for various platforms, and ongoing monitoring and reporting to optimize campaign effectiveness.

In the Spring of 2020, the Governor of Alaska established a working group to review the root causes of Alaska’s teacher retention and recruitment issues and propose solutions to better attract and retain high-quality teachers. The annual teacher turnover rate ranges between 21 and 24%, with remote rural schools as high as a 31% annually. Educator turnover is associated with a broad range of negative outcomes for students, including disruption in classroom continuity, loss of teacher-student relationships, impact on academic achievement, reduced sense of stability, limited access to experienced teachers, decreased teacher morale, and disruption in school programs.

The State of Alaska Department of Education and Early Development (DEED) seeks to enhance recruitment opportunities through a national advertising campaign. Living in Alaska provides a once-in-a-lifetime opportunity to experience a rich cultural tapestry and unparalleled natural beauty. Educators have the chance to immerse themselves in Alaska’s unique indigenous cultures gaining an appreciation for the diversity that defines the state. From small rural communities to urban centers, Alaska presents a wide range of teaching environments, allowing educators to choose the setting that aligns with their professional and personal goals. This advertising campaign has the potential to increase the candidate pool of high-quality educators who desire to live and teach in Alaska.

Please see attached documents for more information.