The Alaska Highway Safety Office (AHSO) is seeking proposals from qualified firms, experienced in developing grassroots public education and outreach campaigns, to develop, implement and monitor a statewide strategic communications plan that educates all roadway users about the state’s most significant traffic safety problems and what they can do to ensure their safety. The development and implementation of a single, coordinated statewide, strategic communications plan endorsed and supported by the AHSO and its partners will maximize resources and generate efficiencies.